Businesswoman and founder of the 4-day week campaign. Her work focuses around the economic and social value of hospitality industry. Her first company, Ephimera, connects brands and urban initiatives to create events and gatherings. In 2007 she founded “La Francachela”, a restaurant chain that strives to bring people together through the experience of a shared meal. Back in May 2020, La Francachela was the first hospitality business worldwide to implement a 4-day work week without reduction of pay for the whole company, kickstarting the movement that just brought Spain to be the first country to run a pilot program to make this idea a reality coming out of the pandemic.